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Want to Attract Millennial Buyers? Here Are 8 Tips to Consider

Did you know that millennials now make up the largest generation of homebuyers? It’s true—and as expected, they’re shaking up the world of real estate! Buyers’ needs are beginning to change, and if you’re thinking of selling your home soon, we have a few tips to help your listing stand out. Here’s how you should be appealing to millennial buyers.

How to Appeal to Millennial Buyers:

Utilize social media

Millennial buyers using social media

More than 90% of millennials use the internet to find their next home—which means your agent should be using online marketing strategies to maximize your listing’s exposure. Before you put your home on the market, ensure that your agent is posting your home to multiple social media platforms…and not just the MLS.

Create a virtual tour

Many buyers (not just millennials!) are looking for more convenient ways to buy a home. That means virtual tours are all the rage—and they can even make or break a sale. Be sure to ask your agent if they offer virtual tours and insist on high-quality listing photos.

Price right the first time

Millennial buyers holding a house and piggy bank

Millennials are more frugal than other generations…which means they don’t want to overpay for a home. Be sure to discuss pricing options with your agent—you don’t want to lose out on any hard-earned equity, but you also want to attract plenty of buyers. If you have any questions about your home’s value, just schedule an in-home consultation with our team!

Make the most of your location

Believe it or not, a majority of millennials are moving out to the suburbs instead of the city. This shift is fantastic for Ohio sellers, so be sure to make the most of your location. If your home is close to a historic downtown, retail centers, or great restaurants, don’t leave those details out of your listing.

Show off your outdoor space

Outdoor gazebo

Want to maximize your home’s potential? Many millennials are looking for dedicated outdoor living areas, such as patios, decks, porches, sunrooms, balconies, or large yards. Be sure to show off these spaces and stage them to perfection—your agent can help with that!

Install smart home tech

Adding some smart features can really up your home’s value—and installing them is easier than you think. It’s relatively simple to incorporate smart doorbells, security systems, lighting, appliances, and thermostats into your space…and millennial buyers are willing to pay a premium for them.

Offer some flex space

Home office for millennial buyers

Many millennials work from home, have hobbies, or want space for their pets and guests. If you have a basement, nook, or extra bedroom, consider marketing it as a flex space. This will show off the potential versatility of your home and add extra value.

Showcase pet-friendly features

An overwhelming majority of millennials own pets—and some are even willing to move for the sake of their furry family members. If you have a doggie door or a fenced in yard, be sure to note that in your listing. Being close to pet stores and parks is another added plus!

Want to List Your Ohio Home?

If you’re thinking about selling your home soon, the Shaffer Team would love to help. Our team knows how to reach a wide variety of buyers, and we even have a 90-day home sale guarantee! Just give us a call today to learn about what we can do for you.

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